AI<>BA Conference – Katowice 2024
In this keynote, Paul Spiers, founder of The New P&L Institute, will explore how rapid technological transformation without a coherent cultural strategy can impact cultural cohesion and alienate those within it, advising business leaders on how to build brands that are powered by inclusivity and human potential in an age of AI. Originally from New Zealand, Paul is joining us from the UK.
In this session, Abhijit Thosar, Head of Research and Design at AWS Industry Products, will explore how artificial intelligence is transforming the way industries deliver products and services. Attendees will learn how AI’s practical applications in design and user experience are driving efficiency, improving customer satisfaction, and reshaping industries to be more customer centric and innovative. With over 20 years of experience and collaborations with Fortune 100 companies, Abhijit brings a unique cross-industry perspective on business transformation through AI. Abhijit, who has traveled to over 40 countries for work, will be joining us from the USA.
With an emphasis on responsible AI implementation, Julia Gover, Research Strategist at intO (joining from Spain), and Raashi Saxena, Public Interest Technologist and Researcher at intO (joining from India), will explore how AI is transforming workplace accessibility. They will present best practices for inclusive AI adoption, focusing on tools that enhance accessibility for individuals with disabilities such as dyslexia, visual and hearing impairments, and neurodiversity.
This presentation helps attendees identify and prioritize industry-specific use cases for Generative AI/AI solutions. The session guides attendees on applying the framework to solve business problems, understand impacted personas, set objectives, and prioritize solution development. It includes industry-specific examples to demonstrate step-by-step implementation. By the end, attendees will know how Microsoft and partners use this set of due diligence tools to define and prioritize Generative AI use cases, planning their solutions with clear understanding of their investments.
During this session we will explore the key components AWS offers for building Generative AI solutions. This presentation covers essential services, integration strategies, and real-world applications of GenAI built in the AWS ecosystem.
In this session, Abhinav Chetan, an ex-Googler, founder, and educator, will demonstrate how generative AI can transform businesses by revolutionising digital marketing strategies and enhancing efficiency. You’ll discover how Gen AI can accelerate your brand’s digital marketing maturity and drive business growth. Abhinav will present real-world case studies from different verticals, along with practical insights into how Gen AI is reshaping communication, content creation, and analytics. Joining us from India, he will also lead an in-depth workshop on the same topic.
In this session, Jodie Harrison, Chief Marketing and Sustainability Officer at Lineview, will explore how AI is transforming marketing into a driver of creativity and strategic foresight. Via an engaging case study, Jodie will show how AI can empower marketers to develop more personalised brand narratives and anticipate future trends. Jodie will be joining us from the UK.
In this engaging session, James Adamczuk, Lead for AI at Zoom, will share his advice for considering where applications of AI can be best used to enhance the end-to-end CX journey. James has a rich history in Customer Experience and Digital Transformation inside the Financial Services industry having led large global voice and AI powered messaging programs, and is now leading the CX drive in region for Zoom. James was part of the team that launched Zoom Contact Centre in the EMEA and continues to share his experience and ideas across the region. James has dual Polish and English nationality and will be traveling from the UK to join us.
Heading up a two-person marketing team that needs to reach a global audience is a tall order. In this session, CMO and marketing powerhouse, Fiona Sherwood, joins us from the UK to walk the audience through the AI tools and strategies she uses to make things faster, better and easier to scale at Dasseti.
Increasing user productivity is one of the most successful GenAI business models. The prime example is artefact generation via natural language prompts – from simple text answers to whole dashboards and beyond. This allows adoption of product features by every user – even of those which previously have only been accessible by people with the required technical skills. In this talk we will discuss how AI is used for observability, and how to design GenAI systems for driving user adoption.
Tzvika Besor, Senior Gen AI Product Manager, believes that current user journeys can limit business growth. Joining us from Israel, Tzvika will propose a new GenAI journey, where it’s the product’s job to understand the user and deliver value.
For those familiar with R, Design Researcher at Wise, Ted Wise, will share how his work in the UK is transforming customer insights with the combined power of R and ChatGPT.
In this presentation, Pamela will break down the AI Act in a way that’s easy to understand, even if you’re not a legal expert. We’ll dive into what the AI Act means for developers, engineers, and businesses, showing that compliance isn’t as daunting as it seems. By the end, you’ll see that navigating AI regulations can be straightforward—and maybe even a little fun!
In this engaging session, Joel Bradley, Innovation Director and Co-Founder of UK consultancy Marcellins, will explore AI’s role in creativity and innovation. He’ll challenge attendees to think critically about when AI-generated information is genuinely valuable and will introduce „Heartbeat Innovation,” a methodology for balancing AI with human insight in the innovation process. Joel, joining us from the UK, will also lead a workshop based on these principles – a must attend!
In this session, Winnie will cover different strategies on incorporating customer feedback into the AI development process. There will be covered examples of how Asana has used these different approaches (including user research, running customer beta programs, building in product feedback mechanism, and rapid prototyping) and share perspectives on the impact and challenges of each approach.
Machine vision is a combination of mathematics, artificial intelligence and physics. In this presentation I want to present practical aspects of machine vision implementations from the point of view of a business analyst and manager, focusing on the applications, profitability and purposefulness of using machine vision in industry, medicine, sports and many other industries.
Leslie Nooteboom, Co-Founder and CEO of Requesty.ai, will explain how AI-powered conversations are enabling businesses to gather richer, more authentic insights from unstructured data, capturing the true language of the customer. How does the latest in conversational AI change the user research landscape? Originally from the Netherlands, Leslie will be traveling from the UK to join us.
Nikolina Simonoska, AI Product Manager at Miro, will share Miro’s proven approach to AI enablement across its product organisation. This session will focus on the foundational pillars of inspiration, enablement, and collaboration, offering practical insights into the tools and tactics that empower product managers and leaders. Nikolina will explain how teams can harness these strategies to ideate and utilise AI effectively, building features that deliver real user value. Nikolina will be joining us from the Netherlands.
In this session, speaker would use the metaphors of GenAI solutions as “cats”, “dogs”, “mushrooms”, and “orchids” to highlight four challenges that we’ve encountered when developing GenAI-based chatbots and copilots in ABB – and the ways in which they’ve worked to address those challenges. The overall message is that developing a GenAI solution isn’t like engineering a “traditional” deterministic software solution (e.g., a database or website). Rather, it’s more like incorporating unpredictable living agents into your organization.
In this interactive workshop, Joel Bradley, Innovation Director and Co-Founder of UK consultancy Marcellins, will take a deeper dive into AI’s role in creativity and innovation. Participants will engage in practical exercises to explore how and when AI-generated information is truly valuable in the creative process. Joel will guide attendees through his „Heartbeat Innovation” methodology, offering hands-on experience in balancing AI capabilities with human insight. Expect to walk away with actionable techniques for integrating AI into your innovation workflow. Joel will be joining us from the UK.
This talk details the real-world journey of developing an AI-powered sign language interpreter. It covers the entire process, from initial concept to final deployment on Azure. The narrative focuses on practical challenges encountered in dataset collection and curation, the development of effective evaluation methods, and the insights gained from testing different AI architectures. It explains the reasoning behind key decisions in custom model development and the steps taken to optimize performance. The talk concludes with a breakdown of the deployment process, highlighting the considerations for scaling the solution in a cloud environment. Throughout, it emphasizes lessons learned from hands-on experience, providing a realistic view of the complexities involved in bringing automated sign language interpretation to life.
Generative AI has opened numerous possibilities for building intelligent solutions. After working with 250+ customers and partners all over the world, we believe there is a need for a a framework and approach to gather requirements and propose path forward. I will aim to present a methodical framework for business and design considerations for to build a copilot like solution. During the session I will talk about vision and value prop, user personas and scenarios and then will move to observed patterns and proven architectures we observed. Some patterns and practices are Microsoft oriented but could be upleveled easily.
In this keynote, Paul Spiers, founder of The New P&L Institute, will explore how rapid technological transformation without a coherent cultural strategy can impact cultural cohesion and alienate those within it, advising business leaders on how to build brands that are powered by inclusivity and human potential in an age of AI. Originally from New Zealand, Paul is joining us from the UK.
In this session, Abhijit Thosar, Head of Research and Design at AWS Industry Products, will explore how artificial intelligence is transforming the way industries deliver products and services. Attendees will learn how AI’s practical applications in design and user experience are driving efficiency, improving customer satisfaction, and reshaping industries to be more customer centric and innovative. With over 20 years of experience and collaborations with Fortune 100 companies, Abhijit brings a unique cross-industry perspective on business transformation through AI. Abhijit, who has traveled to over 40 countries for work, will be joining us from the USA.
This presentation helps attendees identify and prioritize industry-specific use cases for Generative AI/AI solutions. The session guides attendees on applying the framework to solve business problems, understand impacted personas, set objectives, and prioritize solution development. It includes industry-specific examples to demonstrate step-by-step implementation. By the end, attendees will know how Microsoft and partners use this set of due diligence tools to define and prioritize Generative AI use cases, planning their solutions with clear understanding of their investments.
In this engaging session, James Adamczuk, Lead for AI at Zoom, will share his advice for considering where applications of AI can be best used to enhance the end-to-end CX journey. James has a rich history in Customer Experience and Digital Transformation inside the Financial Services industry having led large global voice and AI powered messaging programs, and is now leading the CX drive in region for Zoom. James was part of the team that launched Zoom Contact Centre in the EMEA and continues to share his experience and ideas across the region. James has dual Polish and English nationality and will be traveling from the UK to join us.
In this presentation, Pamela will break down the AI Act in a way that’s easy to understand, even if you’re not a legal expert. We’ll dive into what the AI Act means for developers, engineers, and businesses, showing that compliance isn’t as daunting as it seems. By the end, you’ll see that navigating AI regulations can be straightforward—and maybe even a little fun!
During this session we will explore the key components AWS offers for building Generative AI solutions. This presentation covers essential services, integration strategies, and real-world applications of GenAI built in the AWS ecosystem.
Increasing user productivity is one of the most successful GenAI business models. The prime example is artefact generation via natural language prompts – from simple text answers to whole dashboards and beyond. This allows adoption of product features by every user – even of those which previously have only been accessible by people with the required technical skills. In this talk we will discuss how AI is used for observability, and how to design GenAI systems for driving user adoption.
With an emphasis on responsible AI implementation, Julia Gover, Research Strategist at intO (joining from Spain), and Raashi Saxena, Public Interest Technologist and Researcher at intO (joining from India), will explore how AI is transforming workplace accessibility. They will present best practices for inclusive AI adoption, focusing on tools that enhance accessibility for individuals with disabilities such as dyslexia, visual and hearing impairments, and neurodiversity.
In this session, Abhinav Chetan, an ex-Googler, founder, and educator, will demonstrate how generative AI can transform businesses by revolutionising digital marketing strategies and enhancing efficiency. You’ll discover how Gen AI can accelerate your brand’s digital marketing maturity and drive business growth. Abhinav will present real-world case studies from different verticals, along with practical insights into how Gen AI is reshaping communication, content creation, and analytics. Joining us from India, he will also lead an in-depth workshop on the same topic.
In this session, Jodie Harrison, Chief Marketing and Sustainability Officer at Lineview, will explore how AI is transforming marketing into a driver of creativity and strategic foresight. Via an engaging case study, Jodie will show how AI can empower marketers to develop more personalised brand narratives and anticipate future trends. Jodie will be joining us from the UK.
Heading up a two-person marketing team that needs to reach a global audience is a tall order. In this session, CMO and marketing powerhouse, Fiona Sherwood, joins us from the UK to walk the audience through the AI tools and strategies she uses to make things faster, better and easier to scale at Dasseti.
Tzvika Besor, Senior Gen AI Product Manager, believes that current user journeys can limit business growth. Joining us from Israel, Tzvika will propose a new GenAI journey, where it’s the product’s job to understand the user and deliver value.
For those familiar with R, Design Researcher at Wise, Ted Wise, will share how his work in the UK is transforming customer insights with the combined power of R and ChatGPT.
In this engaging session, Joel Bradley, Innovation Director and Co-Founder of UK consultancy Marcellins, will explore AI’s role in creativity and innovation. He’ll challenge attendees to think critically about when AI-generated information is genuinely valuable and will introduce „Heartbeat Innovation,” a methodology for balancing AI with human insight in the innovation process. Joel, joining us from the UK, will also lead a workshop based on these principles – a must attend!
In this session, Winnie will cover different strategies on incorporating customer feedback into the AI development process. There will be covered examples of how Asana has used these different approaches (including user research, running customer beta programs, building in product feedback mechanism, and rapid prototyping) and share perspectives on the impact and challenges of each approach.
Nikolina Simonoska, AI Product Manager at Miro, will share Miro’s proven approach to AI enablement across its product organisation. This session will focus on the foundational pillars of inspiration, enablement, and collaboration, offering practical insights into the tools and tactics that empower product managers and leaders. Nikolina will explain how teams can harness these strategies to ideate and utilise AI effectively, building features that deliver real user value. Nikolina will be joining us from the Netherlands.
This talk details the real-world journey of developing an AI-powered sign language interpreter. It covers the entire process, from initial concept to final deployment on Azure. The narrative focuses on practical challenges encountered in dataset collection and curation, the development of effective evaluation methods, and the insights gained from testing different AI architectures. It explains the reasoning behind key decisions in custom model development and the steps taken to optimize performance. The talk concludes with a breakdown of the deployment process, highlighting the considerations for scaling the solution in a cloud environment. Throughout, it emphasizes lessons learned from hands-on experience, providing a realistic view of the complexities involved in bringing automated sign language interpretation to life.
Generative AI has opened numerous possibilities for building intelligent solutions. After working with 250+ customers and partners all over the world, we believe there is a need for a a framework and approach to gather requirements and propose path forward. I will aim to present a methodical framework for business and design considerations for to build a copilot like solution. During the session I will talk about vision and value prop, user personas and scenarios and then will move to observed patterns and proven architectures we observed. Some patterns and practices are Microsoft oriented but could be upleveled easily.
Machine vision is a combination of mathematics, artificial intelligence and physics. In this presentation I want to present practical aspects of machine vision implementations from the point of view of a business analyst and manager, focusing on the applications, profitability and purposefulness of using machine vision in industry, medicine, sports and many other industries.
In this session, speaker would use the metaphors of GenAI solutions as “cats”, “dogs”, “mushrooms”, and “orchids” to highlight four challenges that we’ve encountered when developing GenAI-based chatbots and copilots in ABB – and the ways in which they’ve worked to address those challenges. The overall message is that developing a GenAI solution isn’t like engineering a “traditional” deterministic software solution (e.g., a database or website). Rather, it’s more like incorporating unpredictable living agents into your organization.
Machine vision is a combination of mathematics, artificial intelligence and physics. In this presentation I want to present practical aspects of machine vision implementations from the point of view of a business analyst and manager, focusing on the applications, profitability and purposefulness of using machine vision in industry, medicine, sports and many other industries.
Leslie Nooteboom, Co-Founder and CEO of Requesty.ai, will explain how AI-powered conversations are enabling businesses to gather richer, more authentic insights from unstructured data, capturing the true language of the customer. How does the latest in conversational AI change the user research landscape? Originally from the Netherlands, Leslie will be traveling from the UK to join us.
In this interactive workshop, Joel Bradley, Innovation Director and Co-Founder of UK consultancy Marcellins, will take a deeper dive into AI’s role in creativity and innovation. Participants will engage in practical exercises to explore how and when AI-generated information is truly valuable in the creative process. Joel will guide attendees through his „Heartbeat Innovation” methodology, offering hands-on experience in balancing AI capabilities with human insight. Expect to walk away with actionable techniques for integrating AI into your innovation workflow. Joel will be joining us from the UK.